![]() What I don’t get is making the sell the number one focus. That’s how the businesses cutting their paychecks survive-through book sales. And while they pay attention to the authors’ backgrounds, their focus is on the books, with a close-up on selling the books. They care about how they are going to sell it. No one cares why the author wrote the book. What excerpt placements will move the needle?Ĭan we get X blogger with Y following to say something? Walk into a PR and/or marketing meeting in the offices of many of today’s publishing houses and you’ll land in the middle of brain-storming sessions on how to sell books. How did it change when it was adapted for film?Ĭommunity-building-not Steve’s reasons for writing the book (or sales)-drove the launch. ![]() What’s up with the golf novel when your other novels are historical fiction, about warriors? Why did it work when your previous manuscripts failed? The Authentic Swing was written for readers who’ve continued to ask Steve about the “how and why” behind the publishing of his first novel, The Legend of Bagger Vance. ![]() Two different goals existed for why Steve wrote The Authentic Swing and why it was launched. Just as his personal experiences proved valuable to us, our hope is that some of ours will be of value to you-whether you’re launching a new book or business. The Black Irish team) charted a new course after benefiting from the advice of a launch pro. ![]() The launch of Steve’s new book, The Authentic Swing, was unlike those preceding it. ![]()
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